Even more so than the 2008 presidential elections, candidates in this upcoming presidential election are incorporating the social media into their campaign.
By announcing the exploratory committee’s through YouTube and Twitter, Barack Obama, Mitt Romney, and Tim Pawlenty all jumped onto the YouTube and Twitter bandwagon. Free advertising and one-way communication seemed to be the themes of the 2008 election. This coming election will involve Twitter in a much more interactive role.
Mitt Romney recently announced his exploratory committee for the 2012 presidential race through YouTube and Twitter. Besides communicating to his 350,000 followers on twitter, he also initiated communication between himself and another candidate.
During the elections, mudslinging campaign ads on TV are expected but will all of the mudslinging translate into the social media? Twitter wars are emerging and Mitt Romney can be the one to blame.
On April 4, @mittromney’s twitter account highlighted the failed financial policies of Barack Obama. Mitt Romney posted, “@barackobama I look forward to hearing details on your jobs plan, as are 14m unemployed.” Let the Twitter wars begin!
In addition, Barack Obama spread a YouTube campaign ad called It Begins With Us. Already, the video has received over 400,000 hits in four days. Tim Pawlenty also revolutionized Internet advertising by connecting Facebook to his website with an application called Pawlenty Action. Ten points are awarded for connecting to Facebook while five points are awarded for connecting to Twitter.
Among YouTube ad commercials, twitter battles, and facebook likes, the younger generation constantly tapping into the Internet will surely be effected for this upcoming presidential election.
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